A Temporary Defeat is not a Permanent Failure - 30/101 Entrepreneur Mistakes & Lessons

This a rather profound lesson that I learnt in mid 2015.What this principle is that when you face defeat, it is because your original strategy, or plan, needs refining so your target audience are willing to buy from you.Soon after I first started Potato In The Post, I began to realise that the product was too new for the market and people did not know that they wanted to send a potato in the post. So I had to change strategy in order for them to realise that they do want to send a potato.I pursued to use words and terminology that got people thinking about the limitations that sending cards had. I also looked into Google My Business reviews, so Google presents my business in a better light when people search for me.When in pursuit of success: you face the entire market. As you face it you have to justify to people why they should buy from you. People do not care for reasons, they only care for their problem(s) to be solved.When you have something for sale or a business that has been set up, yet you are not seeing sales or any progress. You may need to go back to the drawing board in order to adjust your strategy, message or such like. Because when you are not seeing what you want to see, it is because of a mismatch between your actives and what your customers want.Figure out what you are missing, so you can then refine and improve your business. When you are in synch with your customers; then they'll swamp you.A temporary defeat, which is to say you not being in synch, is not a permanent failure. All you have to do is change and refine what you are doing, so you become synched.Customers are ruthless and it is your job to give them what they are willing to buy. You have to bend to their needs and desires. Unless you can persuade them that they need a new product, but that is another conversation because with that idea you are creating demand.When you have problems, go back to the drawing board and rework your strategy.Question of the day: what defeat are you trying to come back from?There are another 100 mistakes that I made here.