Create More Than You Consume - 29/101 Entrepreneur Mistakes & Lessons

I was at a real estate investing networking event in November 2016, it was shortly after I had finished my book and felt on top of the world.As I was talking to someone at the event I conceived this principle as I was discussing my strategy for my book, and it is a very interesting principle that you should base your marketing strategy on.I've come to extrapolate this principle to include your personal branding, your business and elsewhere.This principle is to create more than you consume. By creating more content for the world, they have more information and knowledge that came from you that they can attribute and associate with you.As a rule of thumb: for every blog you read, write two. For every YouTube video you watch: record two. It does not have to be this ratio, but the more you create, the more you are rewarded.It is reciprocity: by helping and teaching other people, you are getting more rewards. Whether more money, reputation or credibility, etc.What I'm going to do with this book is three fold:Write the book.Create blog posts on major topics/lessons.Each blog will have a YouTube video.This way I can create even more content from the same original idea and knowledge, but found elsewhere online and help more people.The more content you create for the world, the more momentum you create for yourself.And a good rule of thumb for creating content is to create more than you consume. Do your new found knowledge justice and share it with the world.You do not have to worry about not being an authority or having a degree in the first place, because over time people will just see, acknowledge and accept you as an authority by the sheer quantity and/or quality of your content.An being seen as an expert; opportunity comes to you and your name starts to appear in conversations. Both of which is priceless in this age of social media and the more content you have, the more likely people are to find you online.There are another 100 mistakes that I made here.Question of the day: what are you doing now to create more than you consume? What habits are your forming to enable yourself to create more?