How to get traffic to your eCommerce website

When you are selling something online it is worth remembering that people like to buy stuff, but don't like to be sold to.We love to spend the day in a shopping mall, but don't like receiving sales letters or seeing adverts for things.Furthermore, you'd need two forms of traffic to your website:Active. Which are your adverts, whether on Facebook or elsewhere. These are active because you are split testing them and measuring them on different metrics.Passive. This is where you are creating content that people can consume from your, in doing so they begin to know, like and trust you. When they trust you, they are more willing to actually buy from you. Trust is an important commodity these days, and when you have trust, you have loyal customers.With this in mind, one of the ways I generate traffic to my eCommerce stores, WeWantHemp is by creating content that answers, reassures and helps to pass the 'so what?' test that my potential customers may have towards my website, product and cause. When you are selling weed killer to your customers, don't talk about the ingredients inside your weed killer, but talk about their crabgrass- join the conversation that is already happening inside their head. Create content that is perfect to the kind of people you want to attract to your website(s). We buy with emotion, and then afterwards, we justify with logic.Take your knowledge and the knowledge about your product(s) and break it down so as to find ways for your customers to give as shit about what it is you are selling. When they give a shit, then they will consume & engage with your content, buy from you and come back for more.Everything you know about your business can be broken down into different ways that can be shared online. For instances, I have knowledge about hemp that can be turned into videos, lists, info graphics, quotes and more. Each of these can be shared on different online social medias and platforms. As a side note, this is how you dominate social media: by creating endless amount of content so as to achieve total spectrum exposure.Blogs, videos, infographics, books, etc. Take everything you know and break it down into different segments so as to attract and educate your potential customers. When you have gained their trust, they are more likely to engage with your content, share it and buy from you again. This is how you become trusted: repeated exposure, consistency and doing what you claim that you will do.Consistently create content that people love with a link or a call to action to go to your website, then they my buy something. This is passive because all you need to focus on is creating more content and refining it so as to make it more efficient.Learn more about this topic in one of my books: https://authorcentral.amazon.com/gp/home