That Elusive Title

While my first novel, The Village of Lost Souls, accumulated a steady supply of rejection slips from publishers and London agents, I began writing the second. This was during 1999, when the doom merchants had us all worrying about the so-called Millennium Bug which would, we were told, result in stock market crashes, drought, famine and aeroplanes falling from the sky. In short, Armageddon.

It was also a time when I was going through a mid-life crisis. Many of us have been there. That yearning for something better. That unscratchable itch saying there has to be more to life, that it has to be about something other than slogging away at a job you detest. Those longings heavily influenced the direction the second novel would take.

I finished the first draft the following year, in the new millennium, long after it was clear none of those apocalyptic events would materialise. At least, none as a result of computing peculiarities.

So the world as we know it didn’t end and I had a second novel, but no title. Sometimes the title of a story is obvious from the outset, before a word is written. More often it suggests itself as the work progresses. In this case I drew a blank until my wife suggested, based on some references in the story to Laurel and Hardy, calling it Another Fine Mess. Not perfect, but I had nothing better and it was under this title that the novel accumulated its own pile of rejections.

Fast forward seventeen years. I’d decided to self-publish the novel, having ummed and ahhed whether I should since it’s a lot different to my other published works, not involving the supernatural or the science-fictional or the fantastic. Having made the decision to take the plunge and get it out there, thoughts turned to the title and cover.

Another Fine Mess suggests a cover with a Laurel and Hardy theme – perhaps two bowler hats at a cocky angle. I spent hours looking, but could find no premade covers remotely suitable and I lack the budget to have one tailor-made. In any event, such a cover would be suggestive of a novel about Laurel and Hardy, which mine isn’t. Then I double-checked the famous line, only to find that it’s often quoted incorrectly as ‘another fine mess’, when in fact they said ‘another nice mess’ in their films. Not that this made much difference. Most readers would recognise either version of the quote, but the novel still wasn’t about Laurel and Hardy.

And something else about it bothered me: the word ‘another’ suggests that this is a sequel, that there has been a previous mess. There hasn’t, at least of the prequel sort.

Clearly a new title was necessary. I’d struggled to come up with one seventeen years previously so doubted anything would be different now. To take my mind off it, I wrote the blurb. And there it was – the title staring me right in the face.

The relevant phrase in the blurb was, “That indefinable, elusive something.” Too much of a mouthful for a snappy title, but drop one word and That Elusive Something was born. Still not the snappiest, perhaps, but it sums up what the novel is essentially about – one man’s yearning to escape the rat race.

It also made the hunt for a suitable cover much easier. No longer tied to a Laurel and Hardy motif, the choice of good premade covers grew dramatically. Bewilderingly, even. I’m happy with the one I eventually settled on – it would not be particularly apt for a book called Another Fine Mess, but is a good fit for That Elusive Something, and the general tone and mood of the story.

Whether readers will agree, I guess I’ll find out soon enough. It’s that anxious time writers experience when they send their babies out into the world hoping that everyone will coo over them, while steeling themselves to having them roundly ridiculed or, worse, having them subjected to displays of supreme indifference. I find the best way to deal with this uncertainty is to shrug, mutter ‘what will be, will be’ under my breath, and crack on with the next novel.

That Elusive Something becomes available in e-book format on Friday 23rd June.

That Elusive Something by Sam Kates
That Elusive Something
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Published on June 23, 2017 07:33 Tags: covers, titles
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message 1: by Alicia (new)

Alicia Ehrhardt Best of luck. I like to hear of other people whose books have a long incubation period, as I travel in that boat.

Possibly you could post a bit more of what the book is about?


message 2: by Sam (new)

Sam Kates Alicia wrote: "Best of luck. I like to hear of other people whose books have a long incubation period, as I travel in that boat.

Possibly you could post a bit more of what the book is about?"


Hey, Alicia.

Thank you for your kind wishes. I'm glad to say that I don't normally leave it so long between writing and publishing. It's always a good idea to let a story rest before editing, but 17 years is taking it a little far.

The book is about a man in his early thirties yearning for something more and, thanks to a combination of unfortunate circumstances, stepping out to look for it. He thinks, for a while, that he's found it. Funnily enough, I was in my early thirties and longing for something more when I wrote it., but that's the extent to which it's autobiogrphical.


message 3: by Alicia (new)

Alicia Ehrhardt That paragraph is elusive itself - not much in the way of info. I went to look at your book description, which tells me much more - should have done that first, I guess.

All this 'ad copy' information is so confusing to get right! Struggling myself to get something that catches the attention of readers and doesn't give away the whole story - but also gives enough information so someone can decide it is or isn't their cup of tea.

I left it 15 years between starting to write the one, and publishing it, but every minute of that time was necessary, some to learn to write, more to learn graphics, more to learn self-editing and formatting...

What do you want? I'm slow.


message 4: by Sam (new)

Sam Kates I wrote this one, edited it, accumulated rejections, all 17 years ago. There was such a gap because the e-book revolution happened without my noticing. I didn't write another novel after this one until 2013, but now don't intend stopping until I'm no longer breathing or capable of stringing words together on a page.

And you're right - it's tricky to give a flavour of a story without giving too much away. I'd rather err towards the enigmatic than the explicit. Don't know if that's the best way to approach it, but that's my instinct.

Very best of luck with your writing.


message 5: by Alicia (new)

Alicia Ehrhardt Thank you.

With a book that's 167K words, it's hard to think I could give enough away to be a problem. But most descriptions are supposed to be 200-300 words (depending on what you put in), and you get 150 characters for an ad...

The bigger problem is getting someone to want more when the sample is so small. Covers, titles, subtitles - all help, but you're still trying to sell a battlecruiser with a snapshot on a flip phone.


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