Creating Visual Stories for Causes that People Love

The president of a major philanthropy walked into the meeting room carrying an annual report from an education-focused nonprofit and laid it on the table next to the annual report from his organization. Resting his hand on the nonprofit’s report, he said, “This is one of the most beautiful pieces I’ve seen in a long time.”

Opening it, he revealed a copy-dense report punctuated by photos, charts, infographics, and typography elements that helped him understand the story visually. He noted, “I d...