When BookBub isn’t a Marketing Option, Part 2

On Monday, I talked about the three book marketing newsletters I used in lieu of BookBub for a recent promotion, explained some of the basics, and related what I’d done and what my goals were. I’d chosen to advertise In Hot Water at a 99 cent price point. Because sales had dropped off considerably, I figured I could reasonably assume any jumps were due to the ads.

Today, I’ll look at the results to see if I met any of my goals.

First, I’m not giving specific sales numbers, as my goals didn’t...