When BookBub isn’t a Marketing Option

When it comes to newsletters advertising discounted and free books, BookBub is the major player. However, they reject about 80% of submissions, so counting on them to boost sales for a book isn’t something one can count on. Plus, they’re expensive, and a lot of indie authors simply don’t have the bucks to lay out for an ad. Having joined the ranks of those 80% of ‘rejectees’ recently, I tried three other options for a price drop of In Hot Water.

First, know your goals before taking out an ad....