Rational Thinking

In this week’s spotlight I wish to discuss the value of testimonials. When someone offers an unsolicited testimony with no expectation of reward, what are we to think? Assume a product receives multiple five star reviews, does that mean the product is really as great as the folks reporting claim? If testimonials have any value, how are we to know that the seller is not seeding the testimonials in an effort to inflate the product’s success with customers? Testimonials and Group Thinking In my book, Gotcha! The Subordination of Free Will, I discuss the influence testimonials have upon us—the hows ...