Canadian Invasion: Why Drake, The Weeknd And Justin Bieber Rule The Streaming World

Justin Bieber, The Weeknd and Drake combined for more than 20 billion streaming spins over the past two years–more than any other triumvirate on the planet–en route to a combined quarter billion in pretax earnings this year.

“MILLENNIALS MAKE YOU MONEY.” The words leap out of television screens implanted in the eyeballs of the Cessna-sized chrome alien skull hanging from the ceiling at Terminal 5 in New York, an invitation to hundreds of media buyers who’ve descended upon the midtown concert...