10 Steps Product Managers Take to Get to The Lovability Line

I bet you can think of at least a few customers who absolutely love your product. They are vocal, share positive feedback, say that you “get” them, and advocate for your company. But let’s face it — you can probably also think of a few customers who merely like your product. And then there are many others who simply tolerate what you do. It takes work to get these customers over the line and into love. 

I call this turning point The Lovability Line — it is where customers move from merely to...