Why Diddy Is No. 1 On The 2017 Celebrity 100 List

Diddy Did It: The sale of Sean John leaves Diddy with some 20% of the clothing line he founded–a sole share of the top spot on the Forbes Celebrity 100 list. (Photo by Ethan Miller/Getty Images)

Back in 1999, Sean Combs–known as Puff Daddy at the time–appeared on the cover of the first-ever Celebrity 100 issue. Instead of sporting a snappy suit (as this year’s cover star The Weeknd did), Combs donned a t-shirt bearing the logo of his new clothing line, Sean John, for the cover shoot.

Nearly t...