Why You Should Tell Personal Stories (and How to Do It)

In my last post I talked about the importance of telling original stories. One of the best ways to be original is to tell personal stories derived from your own experience.

Some of my clients are reluctant to do this. They’ll say that nobody wants to hear their stories. Which isn’t true. Especially if you’re a leader, audiences want to know who you are and what you stand for — and personal stories are the perfect way to communicate that.

Don’t Let Fear Stop You

I actually think their concern...