How to Sell Without Being Salesy

Let’s talk about sales, baby.

It’s a word that so many marketers hate these days, but it’s because we  don’t really know the true MEANING of the word! We think sales, and we think of the vacuum cleaner salesman showing up at the door during dinner.

And then it gets worse, because when we call ourselves marketers, we immediately lump ourselves in with the sleazy salesmen that no one wants to be around.

But friends, today is a very special day because we’re going to turn that entire notion on...