Your instincts are better than you think they are

Data is essential. Data lets us incrementally improve just about anything. That keyboard in front of you, the sink in the bathroom down the hall, the supply chain for the food you eat—they were all improved 100,000 times over the years, data-driven evolution toward efficiency.

It's not enough.

We also need you to leap. To leap without sufficient data. To go with your humanity and your instincts and your hunches.

The insightful Bernadette Jiwa's new book is on sale today. I highly recommend all of the books she's written.

Go first, without being sure. I think you'll find something special.