Bits And Pieces? Or Everything?

A lot of small businesses look to do pieces here and pieces there.

Occasionally getting asked to do "the bio."  Or "the about section."  Or…

Someone even asked me to do their mission statement (not including a recent inquiry to see if I can help get their book in stores – strange, I know).

But let me ask you this…

What if you were to walk into a store that asked their General Contractor to just redo the outside of the store – despite everything else looking a bit old and decrepit on the inside?  And what if you walked in to go to the dentist and said, "you know can you just clean the two front teeth.  I mean that's all people look at the most."

Pretty ridiculous (I know).

It's the same way with writing copy for your business.  There's a tone.  There's a style.  And…

There should be a consistency throughout it ALL.  If not, what does it say about you?  Actually, never-mind that.  What do you think your customer's going to say about you…

Don't you think they'll notice?

I mean wouldn't you?

QUESTION: Do you love your business, but know you shouldn't be the one writing for it?  Or perhaps you may even feel you could ruin the reputation you've spent so long in building?  Heck… maybe you're just way too embarrassed to even share it with anyone because you know deep down inside that whatever you write, doesn't accurately represent who you are and what your business is really about.

If any of that sounds familiar.  Click here.  Let's talk!