7 Techniques to Boost Donor Engagement

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications?

Once you have an idea of what that engagement looks like, use the following seven techniques to amp up donor engagement.Be genuine when asking donors to engage.Use software to help your donor engagement.Establish text communications.Maintain the traditional ways you reach out.Encourage donors to join the conversation.Build a peer-to-peer campaign.Suggest ways donors can get more involved.

No matter what motivates you to get donors more involved, these tips will help you reach out to donors in a way that will interest them.

#1: #2: #3: #4: #5: #6: #7: Suggest ways for donors to get involved.

Donors have so many options when it comes to being involved in nonprofits, but it’s your nonprofit’s job to make sure that donors are aware of these other opportunities.

If you’re wondering what other ways donors can get involved, here are a few suggestions:

VolunteeringBecoming a part of your membership programParticipating in events (fundraising and stewardship)

When you encourage donors to get involved, you’re not only getting support from donors in other ways besides just monetary donations. You are creating opportunities where donors can interact with your staff and other donors.

During these other events, donors can learn more about your cause, connect with staff one-on-one, and develop relationships with other donors who are interested in your nonprofit’s cause.

The bottom line is that donors will make more effort to get engaged if you let them know about other things they can do besides donating money. By giving their time or participating in other ways, the donor is gaining more as well.

At the end of the day, boosting donor engagement is about giving donors relevant information and letting them be part of the conversation.

Experiment with these techniques to see which strategy works best for your donor engagement. And, remember that donor engagement starts with having the right mindset.

The post 7 Techniques to Boost Donor Engagement appeared first on FundraisingCoach.com.