Capturing supermarket magic and providing the ideal customer experience

Reading Time: 6 minutesThe customer-centric focus

Over the past few years, one message has been gaining momentum within the marketing world: customer experience is king.

“Customer experience” (CX) refers to your customer’s perception of her relationship with your brand—both conscious and subconscious—based on every interaction she has with your brand during her customer life cycle.

How do your customers feel about your brand?

Companies are obsessing over CX, and for good reason(s):

It is 6-7...