The Pressure to Release More, More, More Titles

by Jason Mrachina / Flickr

In my author consultations, I’m hearing more often about the pressures that writers feel to produce more product more quickly, in order to keep up with the competition and stay front-of-mind with readers.

Sometimes authors think there’s a secret to producing more that they don’t know yet.

There isn’t one.

Whenever you produce titles fast, you’re making trade-offs. This is the topic of my latest column at Publishers Weekly, where I recall one of the first business principles I learned: “Fast, cheap, and good—pick two.”

Read the entire column.