Are You Telling a Story––or an Anecdote?

No, it’s not just you. You’re not just imagining that half the blogs and books you’ve read in the last few years have urged you to learn to tell a great story. Here’s why.

Stories make things stick. Professional speakers, CEOs, entertainers, trainers, and leaders have learned that data, marketing messages, instructions, procedures, or just about any kind of information burrows into the brain better and stays longer when wrapped in a good story.

That in itself––besides the entertainment val...