Q&A: what’s the one thing retailers are doing wrong in ecommerce?

Another question:

When it comes to the ecommerce checkout process, what’s one thing that retailers are doing wrong? What’s one thing they’re doing right?

 

From a product manager’s perspective, there’s no one thing everyone gets wrong – it depends entirely on the circumstances.

This is why context and understanding of user needs are so important. Figure out what people need – their goals, frustrations, distractions… everything – then figure out how well your ecommerce capability meets those n...