41% of Gaming on Social Platforms
I know when I saw all the social games coming out, such as Farmville and others, I thought they would have a minimal shelf life and the phase would pass…I thought wrong. Social gaming is not just another fad that would pass like overall pants…it is here, and is only growing bigger and bigger. Don't believe me? Check out these stats…!
1. 41% of Gamers are playing on social media platforms
2. 60% of gamers play with friends
3. 26 million play social games on their mobile devices
4. Social Gaming Ad Spend increased from $183M in 2009 to $293M in 2011 [image error]
5. 55% of social gamers are female and 56% of social gamers play daily
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What does this tell you? It's no fad…it's no phenomena that will disappear in a day. Social gaming has sky rocketed in the past couple years, as seen from the Ad spend, the amount of gamers, and the amount of time spent gaming daily and monthly by avid social gamers. People like to be competitive, have interaction with their friends, have a friendly distraction, and feel connected with others while they do something they enjoy. So what does this mean for brands and advertisers? It is a great avenue and way to jump in and build brand awareness via ads in games. For example, Honda did a fabulous job at placing its CR-Z in a Facebook game in order to create brand awareness. It was also a very unique way for its audience to engage with the brand. Smart? Yes. Are you ready? It's your brand's turn!
Sources:
Dream Grow Social Media
Pcmag.com
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