Rebranding Beyonce And Jay-Z As Parents

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Click for full photo gallery: Beyonce's Baby Reveal

In August, Jay-Z and Beyoncé finished second on FORBES' annual accounting of the top-earning celebrity couples, raking in a combined $72 million, second only to Patriots quarterback Tom Brady and supermodel Gisele Bundchen. In fairness, the "Crazy In Love" couple could have easily topped the list–the musicians were between album cycles and did little or no touring in the past year.

Now, pundits say, that earning power...