Product Manager: Don’t Be a Data Fool

Pop quiz: How many minutes a day do customers use your product? What screens do they visit most? How much data do they enter? These questions might have you dreaming of an analytics dashboard that would bring you nirvana. But beware — you will never fully understand your customers if you fall into the “data-only trap.”

Numbers only give you part of the answer when it comes to understanding what your customers really think about your product.

This data-only trap can be easy for product builde...