Self-Imposed Split Personality

Pardon the long post, but this might both save me some time and help other authors in a similar position. (I’m not aware of any others in my position, but I’m sure they exist.) Also, I try to make data-driven decisions rather than jumping on the Latest Bandwagon, which is notoriously difficult in a business like publishing that provides very little data.

I’ve been writing under the name Michael W Lucas for decades now. I used that name on the very first book that I published. For my first tec...