What’s Wrong with Twitter’s Live-Video Strategy

On May 1st, Jack Dorsey, the C.E.O. of Twitter, announced that the social-media platform would be reinventing itself as a video-streaming platform. At the NewFronts, where digital-media organizations present their wares to ad buyers, the company announced new partnerships with BuzzFeed, Vox Media, and others, to live-stream their video content. Twitter has become newly relevant, thanks to its status as President Donald Trump’s favorite social medium, and it added nine million active monthly users in the first quarter of this year. Dorsey, who has struggled to make shareholders happy, seemed determined not to waste the momentum—video is where advertisers want to be, so video they shall have.

See the rest of the story at newyorker.com

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