What’s Your Purpose? Communicate it!

What is your organization’s purpose?

Sometimes when I ask people what the purpose of their organization is, they struggle to articulate anything meaningfully.  Many will go to their smartphone and try to find some sort of purpose on their website – that may or may not be there.

The importance of developing a clear organizational purpose has been written about extensively.  Most notably, Simon Sinek has described the “golden circle” and his call to action that starts with “why” – “People don’t...