Please Don’t Buy My Book

David Gaughran is back, with an interesting case study on also-boughts.

David Gaughran

I’m just back from The Smarter Artist Summit in Austin, Texas. I won’t try and capture the magic of the event – Kobo Mark does an excellent job – but I would like to talk about the big takeaway: the dangers of Also Bought pollution.

Also Boughts are probably the most important aspect of the entire Amazon recommendation ecostructure. And also the least understood.

They are much more than a little strip unde...