Why Do Smart PR Pros Give Bad Presentations?

Last year I attended a conference breakout session on a topic that really interested me. The room was packed with like-minded people, all hoping to get something of value from the program.

Then the presenter kicked things off by talking about himself, and only himself, for what seemed like 10 minutes. He walked us through every detail of his career history — the job titles, the degrees, the accolades and awards. It was like a LinkedIn profile set to live narration.

Predictably, the air was su...