To SWAG or Not to SWAG – Revisited

In 2013, I wrote a post titled “To Swag or Not to Swag”, on one part confessing my swag addiction, but also discussing my take on when it’s good to swag and what sort of benefits authors can expect from it.

Now, four years later with the spring/summer conference season looming ahead, authors are still wondering…should I spend my hard earned dollars on author swag? Does it do any good? What’s the biggest bang for my buck?

Four years ago I was a self-styled Swag Queen, but apparently that wasn...