Heineken 'Worlds Apart' Pulls Off What Pepsi Couldn't (Video)
... Mostly by not trivializing issues and by bringing people who are world's apart a little closer.
Oh, and by being true to the role Heineken actually plays in the world���as an ice breaker.
Pretty powerful stuff, actually.
Read more here.
No comments have been added yet.
Rick Mathieson's Blog
- Rick Mathieson's profile
- 1 follower
Rick Mathieson isn't a Goodreads Author
(yet),
but they
do have a blog,
so here are some recent posts imported from
their feed.
