What's in a name?

What's in a name? That which we call a rose by any other name would smell as sweet" – Shakespeare
It is hard choosing a name for your novel. Did I do "Goa Traffic" justice in calling it that? I don't know perhaps you can come up with a better one! But that is done, it cannot be changed (well it could for later editions) but anyway today I am thinking about a name for my new novel, that I have been thus far been calling The Book Club. I have been following a workshop that I used in choosing...