Use the 4 Levels of Customer Satisfaction to Build Customer Loyalty

The ability to satisfy your customers to gain customer loyalty is the critical determinant of your success in driving sales and growing your business.

There are four levels of customer satisfaction, all based on the degree to which you meet customer expectations. The higher the level you achieve, the more you will build customer loyalty and the greater your success.

Level One: Meet Customer Expectations

The minimum requirement to simply stay in business—to survive—is to meet the expectations...