Digital Boards with Vision Inquiries

Does the board articulate its role in supporting a long-term vision for the business effectively? Vision statements bear you long term goals that you have envisioned for the growth of your business, your reason for existence. Vision is a destination, and strategy is the roadmap. As the vision is like a journey you want to embark on, but you would need the knowledge and capabilities to implement, this journey roadmap is "strategy." The corporate board needs to play the directorial role by scrutinizing both effectively. If the company has a clear vision, everything starts moving in right direction. If the leadership team can design a good strategy and execute it well, it can achieve the high-performance business result for the long term. The vision statement is very difficult to establish if the company (the executive teams and shareholders) doesn't have a strategic analysis, a strategy, and the most important thing, a purpose of business. Hence, the visionary board can play an important role in both envisioning and supporting a long-term vision for the business’s long-term prosperity.
How often is the vision thing discussed at board meetings? Vision is required at any given stage of an organization’s life span. Without continuous envisioning of a better future, organizations will become short-sighted, static, and even irrelevant. A vision is an integral part of any company’s strategy. As you cannot plan your strategy if you do not know what your vision for the company is. Hence, the vision thing needs to be revisited when the board oversees the dynamic business strategy. Furthermore, no vision and strategy will ever be successful without the input from ALL staff in the total company. The board can invite the business visionaries to the meeting. So often vision and strategy are treated as confidential and no "buy in" from shop floor level is achieved. Thereby negating complete participation at all levels. Digital means the increasing speed of change, building a change vision is often most difficult as it requires alignment at the most senior levels (such as the board level) and needs to link to the overall strategic imperatives of the company. Given that a change vision includes a coherent and powerful statement of what the desired future state can be and focuses on common goals, everyone must have the same definition of the future state. Only then can you develop a compelling change story that all employees can relate to. The corporate board should set the tone to “baking in” the vision into the DNA (culture) and drive change proactively.

Leadership or directorship is about setting directions and inspiring changes. The vision thing does need to become the common topic at the big table. Because if the strategy has been crafted without a clear vision, it may never reach the true destination. “Make vision reachable” and "make strategy happen" has to be accessible, understandable and made relevant to all levels of the organization for keeping the team on the same page and drive the business toward the right direction steadfastly.
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Published on April 20, 2017 23:22
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