The Storytellers and Sales

Each Easter my home city hosts a food festival. Showcasing the best of the region's food producers and retailers.

As I hadn't visited for a couple of years, I took advantage of the good weather and ventured into the city. Eager to see what was new in food production in my region.

Armed with $100 in my pocket, I went searching for the new and the exotic. There was a mix of new and familiar. I managed to spend most of my cash. But who did it go to ? The Storytellers

The food producers who first of all greeted me with " hello " or " good morning ". Then they told me a story about their product, infused with passion, without sounding like I was back in school. Listening to a boring teacher drone on and on. One or two of them added a small piece of humour against themselves, showing they were human and not a spewer of facts.

Now here is the secret ingredient that will make me recommend their products . . . they added value. Three of them shared with me at least four different recipes to get the best from their product. They didn't have to, but they did and now I have ten new recipes to try out with my new products.

There are three takeaways to gain sales from storytelling ;

1. Greet your potential customer

2. Tell a story about your product and passion, without boring people with the technical process.

3. Add use value

Your choice, boring facts or stories infused with passion

Colin Myles Author

P.S.
Stories sell, facts tell.