How to Repurpose Your Blog (and Every Piece of Content You Own)

Betsy’s Content Creation Guideline:
If you can’t repurpose a piece of content, then don’t bother creating it.

Want a copy of the infographic, including links to all the examples?

Just click the image to the right—no email address required.

My goal is always to get at least 3 uses out of every single page, email, post, or ebook I write for clients and for myself.

Why?

Because people have different preferences when it comes to consuming content and I want to hit as many of them as I can. I’m also strengthening the brand message because it gets repeated in slightly different ways across a variety of platforms and audiences.

Oh, and the final (and most loved) reason:

You get more bang for your buck…

Holla fo’ yo’ dolla…

Spread for your bread.

(See the corny things I’ll write in my own content to avoid using them in yours? You’re welcome.)

I created the infographic above one time and have so far used it as a:

Giveaway on my email list (along with a call-to-action at the bottom to schedule a free chat with me)
Blog post (you’re lookin’ at it!)
Quote cards on social media (I get 6 of those babies!)
Visual aid to show new prospects how I’ll treat their marketing budget (this helped land a pretty hefty gig last week)
Gift to new networking contacts in my post-meeting thank-you email (this makes me more memorable than the other 20 people they may have met at the event)
Bonus to first-time blog post clients (who doesn’t love knowing how to get more mileage out of something they’ve just bought?)
Bonus to strategy session clients who want to know how to attract clients via a blog (this works as a visual reminder of what we’ve discussed)

So how many ways can you repurpose your next blog post? I’ve given you 6 ways to get started…

Download your infographic here. No need to share your email address, just click and download to get all the live links.

One client told me he used the website content I wrote for his high-end consulting services in a cold pitch for a new client…and landed it!

Another made an ebook out of several related blog posts, while a different client took her ebook and broke it out into 35 blog posts! She’s pretty much done writing her blog for the year.

Clients are making videos, podcasts, ebooks, webinars, and more from a single piece of content. And they are landing more business because of it.

Once you start systematizing your content this way, you’ll see how fast and easy it is to gain more traction with your market.

Want to discuss how to repurpose and maximize the emails, websites, ebooks, or blog posts I write for you? No problem. This advice comes free with every single job.

The post How to Repurpose Your Blog (and Every Piece of Content You Own) appeared first on Home.