The Core of a Culture of Communication

Being grateful is an opportunity for you to acknowledge how a donor feels about giving, not about the gift itself.

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Gratitude is the core of a customer-focused culture of communication.

Whenever there is a transfer of trust between donors and charities or buyers and sellers, the exchange of money is the validation of that trust. Gratitude acknowledges that you've received that trust, and will be a responsible steward of it.

A generous friend belongs to a giving club. A giving club is a like-mi...