YouTube To Discontinue Video Annotations Because They Never Worked on Mobile

At The Verge, Nick Stat reports that YouTube is dropping its video annotations:

���Annotations Editor launched in 2008, before the world
went mobile,��� writes YouTube product manager Muli Salem
in a blog post.
���With 60 percent of YouTube���s watchtime
now on mobile, why go through the work of creating
annotations that won���t even reach the majority of your
audience?���

If it doesn’t work on mobile, it doesn’t work, period.

See also: Your Traffic Went Mobile; Why Hasn’t Your Design Process?

The Verge | YouTube To Discontinue Video Annotations Because They Never Worked on Mobile