#427. Put Purpose to Work in Your Business. With Scott Beebe.

Scott Beebe, Founder and Head Coach of MyBusinessOnPurpose.com, joins me on this episode of #Accelerate!

KEY TAKEAWAYS

[1:32] Scott gives the rundown on his background in football, theology, corporate, church, and an NGO. After his position was dissolved, he hired a business coach, to start his business to liberate small business owners from the chaos of business.

[4:55] Entrepreneurs today find themselves busy playing every role on the team. Instead of planning how to grow, they haven’t even determined where they want to be in three years.

[7:27] Scott cites Michael Gerber’s E-Myth. You need to provide immediate service, while running a company, and always have a vision story for growth.

[10:24] Six months to six years is a good timeframe for a vision story. How does that differ from a goal? Vision requires time for finances, products, and personnel to mature.

[13:05] The vision story is the detailed snapshot picture of what the future looks like. How does it relate to your mission statement?

[14:21] Your vision story, and your unique core values drive your day-to-day decision making.

[14:44] Unique core values are personal to you, beyond the basic core values such as integrity. Scott gives case examples of how core values inform projects.

[16:43] Scott gives an example how one unique core value works ideally for one concrete contractor, but would not work for someone else.

[18:20] Core values also inform prospect and seller whether they are a good match for each other.

[21:14] Core values win deals. Scott gives another example.

[22:43] “[Unique core values] are the curbs along the side of the road you’re taking to get to your vision.” — Scott Beebe

[24:03] Scott explains by an example what kind of case would justify violating your unique core value.

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