W.T. BALLARD—INTERVIEWED BY STEPHEN MERTZ


********W.T. BALLARD—INTERVIEWED BY STEPHEN MERTZ
I first made contact with W. T. Ballard early in 1976. I was researching an article on the detective pulp magazines for which Ballard wrote extensively during the thirties and forties, and his response to my questions was generous, informative and entertaining. Since I'd been a fan and collector of his work for some years, I felt that the next logical step should be a piece dedicated to the man himself. This interview is the result.


Ballard, along with Chandler, Hammett and Erle Stanley Gardner, was one of that magazine's most popular contributors among contemporary readers. His series starring Bill Lennox, troubleshooter for General Consolidated Studios, set the tone and laid the ground rules for countless Hollywood-milieu mysteries to follow.
"My life is not particularly interesting," Ballard wrote me when agreeing to this interview. "As Dash Hammett used to say, there are two types of people in the world. Those who make news and those who write about them."
What follows is proof positive that W.T. Ballard is as self-effacing as he is important to the development of the American detective story.********First, the traditional question: How did you come to be a professional writer?

Through a friend I found a job with a small group of local newspapers, the Brush-Moore chain in the Midwest. It was a constant hassle. In eight months I was fired at least eight times. Besides arguments with the printers I had them with the old battle-axe who ran the front office. She had been secretary to the Brush boys' father and considered that she owned the company more than the boys did. It became a routine. She would call me in and fire me, but before I could clear out my desk one or other brother would show up from Europe and rehire me. This went on until one time no one appeared and I stayed fired.

I walked down Hollywood Boulevard like any tourist. There was a big parade in downtown L.A. and the Hollywood streets were all but empty, most businesses closed. But a cigar store newsstand was opened and I stopped to gawk in the window. I had been writing and submitting copy to New York without much success, but there before me was a copy of Detective Dragnet featuring a story I had written months earlier. I didn't take much notice. I had been paid long before and the money was spent. I wandered on and was crossing Cherokee Street when a voice called, "Tod. Tod Ballard..." I looked down the side street and, coming toward me, I saw Major Harry Warner.

Why the Major was impressed by a dime pulp I'll never know, but he was. The meeting culminated in his offering me a job writing for the studio at seventy-five bucks a week. A bonanza at the time. He and his brothers had just taken over First National Studios from Commodore (Commy) Blackton, who had gone broke in New York real estate. I lasted with Warners for eight months—learning a lot about screenwriting from a couple of wise old-timers—before I forgot to watch my back. I made a derogatory crack about Jack Warner, turned my head to find him at my shoulder, and the pink ticket beat me back to my office.
From there, I went to Columbia, an eye-opening experience. Sam Cohan, who owned the studio with his brother, had worked out a crummy deal. A Hungarian, he had brought eight of his relatives over to this country, with no intention of personally supporting them. Instead, he set up an ingenious company, gave each relative a share in the stock, and the titular title of producer to make pictures as independents. Then he would buy these productions and divide any profit with each contributing relative.

Most of our shooting was done inside. We couldn't afford to go out. The studio was located on Gower Avenue. It was known locally as Gower Gulch because of the preponderance of westerns being made on the lots lining the street and the horde of unemployed actors who gathered outside the gates. When we needed a couple of extras, we opened the window and yelled, then stood out of the way of the stampede.
The job lasted six months and exhausted me. I never cared for studio work. I hated having my scripts torn apart by producers, directors, even the actors who had any clout. I returned to freelancing and made a living, but barely.
How did you come to write for Black Mask?
[image error] I caught The Maltese Falcon on radio. My uncle, with whom I was living, was head of the West Coast Customs Bureau. He would come home at night worn out, collapse in his favorite chair, turn the radio volume all the way up, and go to sleep. I wrote in a small study off the living room and could not escape hearing every sound from the box. I had learned to tune it out of my consciousness, but this night excerpts of dialogue forced themselves through to me. Dialogue the way I had always wanted to write it. I had been trying to please Dorothy Hubbard at Detective Story Magazine, a lady who favored the Mary Roberts Rinehart and Agatha Christie styles and types of material. This was something else again. I went to the living room and listened. What I heard was an ad, a teaser for a movie playing at Warner Brothers' downtown theater. I caught a streetcar down and saw the show.
This was not the later Bogie version, but an earlier one starring Ricardo Cortez, who took his stage name from a cigar and acted like it. But I had no interest in the acting. It was the dialogue that enthralled me: Hammett's ear for words sounded the way I thought criminals and detectives should talk. It rang true, the way I wanted mine to do.
The ad gave a credit to Black Mask Magazine, which was the first I had heard of the publication. I left the theater, walked to the corner, bought a copy of the then current issue and read it on the ride back. I felt I was coming home. The story I most remember was written by a boy from Oregon whose family, I later learned, owned the biggest whorehouse in the state. His work sounded authentic.
Bill Lennox was the first hard-boiled series character who worked exclusively against a movie industry setting. Can you tell us something of how you went about creating the series?
The heroes of most of the Black Mask stories were newspaper crime reporters, which I thought could get monotonous. I scratched my head for an alternative and came up with the idea of a troubleshooter working for a studio. I could use my experience in the movie world for realistic background.

I had been nickel and diming along, selling an occasional story to Street & Smith, Short Stories, Argosy and so on. I was paid a quarter of a cent to a cent per word, while supporting my parents and an aunt, long since regretting losing the regular salary from Columbia and having quit my job—much as I had hated it. Along with writing, I was looking for another spot, with no luck.
A week after I mailed the story to Black Mask, I received a letter from Joe Shaw. He wanted some changes made, but he sent along a check with the letter, an unheard of generosity and compassion among editors at the time. The major change he asked for was that Bill Lennox not carry a gun as other fictional detectives did, even newspaper reporters. That reporters went armed seemed odd to me, and that a troubleshooter should go naked seemed odder, but it was not a time to argue with an editor. No one with sense argued with Shaw. So, Lennox went without a gun.
Joe Shaw was a strong guiding force where many of his writers were concerned. Did you have any memorable experiences in your relationship with him as an editor?
I loved Shaw better the more I knew him. He was a curious bastard who wanted to write himself and couldn't. He had been president of a highly successful manufacturing company before the First World War. How he got involved in Europe I don't know, but Hoover used him to deliver relief in Belgium after the armistice, then sent him to Greece.

He wrote two books, both of which Knopf published, not because they were worthy of publication but because Joe wrote them—he was that much appreciated. Both books were bad. I can't remember both titles, but one was Blood on the Curb. At his request, I worked over it with him trying to point out where he had gone off base, but I was not the editor he was. It was an experience, believe me, trying to teach my father how to write.
As I said, I loved him. I sold him more copy than anyone else did, an average of ten stories a year, more than that including characters other than Lennox. Erle Gardner never forgave that I sold one story more to Black Mask than he did during a given period.
Through the years, I have worked with the leading editors of the business. Ray Long, Fanny Ellsworth, Dorothy Hubbard. Erd Brandt. Ken McCormick. Ken Littaur, Ken White, you name them. But none of them offered the help, the assurance, the patience Joe Shaw gave to his writers. It is too bad he has been so overlooked in the history of the craft.

Finally Shaw left Black Mask because Warner and Cody decided to cheapen the quality of the content. Fanny Ellsworth took over and I went along. It was a living. But although Fanny was a good editor, it was never the same as with Joe. At the risk of sounding euphoric, there never was a relationship between editor and writer to equal my connection with Cap Shaw.
Your reminiscences of Raymond Chandler are quoted by Frank MacShane, in his biography of Chandler. Did you know Dashiell Hammett?


Jumping to the other end of the spectrum, did you know Robert Leslie Bellem? He's been called the worst writer of the pulps, yet I've always viewed his Dan Turner, Hollywood Detective series as superb private eye parody.
Yes, I knew Bob I suppose as well as anyone. I can't give you the exact date of our meeting, sometime in the mid-1930's. Soon afterward, we took adjoining offices in an old corner building on Colorado Boulevard in Pasadena and worked there until I left for Wright Field during the Second World War, in 1942. During that period, we collaborated a lot on Frank Armer's Super Detective Stories and a number of other mags. Bob was always a good word man, but had trouble with story, which was my field, and he did not work well under pressure. Frequently, he would blow up, come apart and throw the thing in my lap. That was especially true when the longer pieces became popular. His best work was in short material. He was a pugnacious, small man, but easy to collaborate with, never pretentious about his prose, and we edited each other without many battles.


Incidentally, Bob was not nearly as bad a writer as you make him out. He looked over the markets, chose one he could handle fast and easily, and hewed to the line. And was highly successful in so doing. When he went into television, he was one of the most successful story editors in the trade. He was a generous man, even professionally. Always busy with his and our work, when Cleve F. Adams had a grave illness while in the middle of a detective book manuscript Bob suggested the two of us finish it for him. We did. Cleve was a father figure to the fiction writing group, much loved but a porcupine nevertheless. His comment on reading the finished copy: It's a beautiful...typing job.
For all his popularity with private eye readers during the forties, surprisingly little is known about Adams.
I met Cleve in '31. He and his wife, Vera, had a candy store in Culver City, but he had always wanted to write, and broke in with the old Munsey magazines. With varying success, he continued selling to the pulps until he wrote his first book, Sabotage. It was an instant hit and, on the strength of it, he did seven or eight others. He was good, though hardly in a class with Ray Chandler. He had an exalted regard for his own ability and seldom discussed his work with anyone, including family. I knew him intimately until he died. His son phoned me at four o'clock that morning to tell me Cleve had had a heart attack. He was dead before I could drive over.

One Black Maskwriter who seems shrouded in obscurity is Raoul Whitfield, who just seemed to vanish at the height of his career.
He died in North Hollywood in the early forties. I don't recall what he died of or what he was doing at the time.
Would you tell us something about the lifestyle of a pulp writer living in L.A. during the thirties and forties?
We all worked hard, played hard, lived modestly, drank—but only a few to excess—gambled some when we had extra cash. Most of our friends were other writers. In the Depression, when any of us got a check, he climbed in his jalopy and made the rounds to see who was in worse straits than he and loaned up to half what he had just received.
More and more interest is being shown these days in the detective pulps and those who wrote for them. Are there any pulp writers who are generally ignored today whom you think deserve recognition?
Here are a few from memory. Norbert (Bert) Davis was one of the best with a light style and humor. He killed himself in the odd-forties. John K. (Johnny) Butler who wound up at the studios. Dwight Babcock. Carroll John Daly. Fred Nebel, who was very good.
What was your yearly average word output for the pulps?
My files are at the University of Oregon library, but a shotgun guess would be about or over a million words per year.
Would you tell us something about your work habits both then and now?

How about the marketing of pulp fiction? I've heard many of the magazines (such as Frank Armer's) were closed to most freelancers. Was this a widespread practice?
How did we market pulp fiction? Like selling any other commodity. No magazine I remember was tightly closed to submissions, although a couple of them were written entirely by one or two men for long stretches. It was largely governed by how lazy the editors were, how much they were willing to read.
[image error] Frank Armer was no worse than others, but his editors were crooked. They were pulling old copy out of the files, slapping a current writer's name on as author, and drawing checks to the new names, cashing them themselves at the bar on the corner. Bob Bellem and I combined to send them to Sing Sing for five years each. We discovered the ploy after I received a notice from the IRS that I had failed to report $35,000 paid me by Armer Publications. Since I had sold them no copy for that year, I checked with Bob. He had sold to them, but he was being charged with not reporting twice what he had been paid. We contacted Frank, then blew the whistle. Armer was an open market but Bob did have the edge by a large margin.
After a highly successful career in the detective magazines under your own name, much of your later work has been pseudonymous. Why the switch?
Frankly, the market for detective, especially from picture studios, became very slim and when I was forced into westerns, I chose to use my middle name—Todhunter—to begin with. But unlike the detective publications, the westerns would not absorb enough copy under a single byline to support me. Especially when I jumped to books. The houses would take only one a year, and a name was tied up solely by one house. Therefore, the shift to a long series of pseudonyms under which I could work for several houses at once. They didn't like it. But the practice became common, and they had to go along or do without sufficient submissions. Later, resales to paperback, as they have reverted to me, have been reissued under only one or two noms.
[image error] The private eye series starring Tony Costaine and Bert McCall, which you did for Gold Medal Books during the fifties and sixties under the pseudonym of Neil MacNeil, was unusual in that it featured two lead protagonists instead of one. I thought it was a good idea, well executed. What happened to the series?
I developed the idea and editor Dick Carrol was enthusiastic. Then he died and Knox Burger took over. Burger was chary of the MacNeil byline because he knew the real Neil MacNeil of Washington. D.C., and my use embarrassed him, although it was an honest family name for me. Knox did his best to kill the series. However, the books were popular and went back into reprint over which Knox had no control. It dragged on until Knox felt it was safe and then did kill both the nom and the series. I had no recourse. Knox left the house soon afterward, but the series was gone. I did two books for Fawcett on the Mafia under my wife's initials, P. D. Ballard. We already had a couple of titles out under P. D. which were highly successful. Then the Mafia market collapsed, the old-time editor, Ralph Deigh, retired, a woman came in as managing editor and my boy who had replaced Knox was fired. Is there a single work you look back on as the highlight of your career?



•1. Say Yes to Murder. Putnam, 1942. Penguin pb, 1945. Also published as The Demise of a Louse (as by John Shepherd). Belmont pb, 1962.•2. Murder Can't Stop. McKay. 1946. Graphic pb, 1950. •3. Dealing Out Death. McKay, 1948. Graphic pb, 1954. •4. Lights, Camera, Murder (as by John Shepherd). Belmont pb. 1960. THE TONY COSTAINE/BERT MCCALL SERIES •1. Death Takes an Option. Gold Medal pb, 1958. •2. Third on a Seesaw. Gold Medal pb, 1959. •3. Two Guns for Hire. Gold Medal pb, 1959. •4. Hot Dam. Gold Medal pb, 1960. •5. The Death Ride. Gold Medal pb, 1960. •6. Mexican Stay Ride. Gold Medal pb, 1962. •7. The Spy Catchers. Gold Medal pb, 1966. * Written as Neil MacNeil THE LIEUTENANT MAX HUNTER SERIES•1. Pretty Miss Murder. Permabooks pb, 1962. •2. The Seven Sisters. Permabooks pb, 1962. •3. Three for the Money. Permabooks pb, 1963. NON-SERIES BOOKS•1. Murder Picks the Jury (as by Harrison Hunt). Curl, 1947. •2. Walk in Fear. Gold Medal pb, 1952. •3. Murder Las Vegas Style. Tower pb, 1967. Unibooks pb, 1976. •4. Brothers in Blood (as by P. D. Ballard). Gold Medal pb, 1972. •5. The Kremlin File (as by Nick Carter). Award pb, 1973. •6. The Death Brokers (as by P. D. Ballard). Gold Medal pb, 1973.

Published on April 06, 2017 11:46
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