Pride, Work and Necessity of Side Projects: Hands-On Creativity by Pam Daniels and Brandon Williams of Welcome Industries

What are you working on—on the side?

Our side project is making more makers and designers—We teach! We love unlocking people’s potential to imagine and create. We have a unique role as designers in residence at Northwestern University, where we built a working studio on campus to make the messy, playful design process more visible to students. In addition to leading our design practice Welcome Industries, we each teach a range of courses in human-centered design. The course we teach together i...