School's a game, right?

I saw this video after the Unidentified was already out of copyedits. Have to say, I was crazy surprised to see how Jesse Schell's vision of the future of games and consumerism was eerily similar to what I described in the UnID. ("the games will be tricking you to pay more attention to ads…") His ideas are even creepier though because his areas of expertise probably give him a better idea about the whole thing whereas I was just making stuff up.

Click here to view the embedded video.