Left Coast Crime Recap 3 – Marketing Challenges

I’m continuing my recaps of sessions at Left Coast Crime 2017. Part 1 is here.  

Part 2 is here.

The next panel I attended was Marketing Challenges. The topic is critical for an indie author (and unless you’re a Big Name, for traditionally published authors as well.)

Some bullet point highlights, more in order of presentation rather than importance:

Don’t be afraid to try new things. Ge out of your own way. Once the book is finished, it’s a product, not your baby. You need covers that sel...