Comment on The Illegible Margin: Profiting From The Gap Between The Map And The Territory by Matthew Newton

‘Spend 80 percent of your resources on stuff that is highly likely to work or already working and then spend 20 percent probing and tinkering.’

Nice one Taylor and this article touched upon two major things in our biz – we call this 20% above the ‘fuzz’ and try to allocate time to it.

”Charging has a legible cost that you see on your credit card. On the other hand, your data and activity has an illegible cost to you, but is a very legible asset in the eyes of advertisers.’

And this is how Vi...