Our New Book for Company Builders — Lovability

You do not write a book to make money. That’s true for most people unless you are already famous. And I am not. You write a book because you believe a story needs to be told. And you are willing to struggle to tell it. I definitely have had stories to tell, but I never wanted to write a book. That contradiction makes sense if you understand the backstory.

I wrote a thesis my last semester before graduating from the greatest university in the world — The University of California at Berkeley....