Mapping the OSR

In this post I describe people and groupings in this purely in the way in which I am most familiar with them. No offence is intended. If you are one of those people or from one of those groups and you would rather be described another way then let me know in the comments and I will amend/add your opinion so long as it is not a bucket of blancmange.
So you can consider this a ‘Living Document’. I will update it for as long as updating it makes sense and it’s still readable.
Also, this isn’t about you pimping your Zine or your G+ community, it’s not a boosterism post. We are not arguing over who has the most people. I am trying to find out where are the people.)
I got interested in this when I heard the guys who do the gauntlet podcast were maybe looking for someone to do an OSR-focused podcast.
When I thought about it I realised that I have no real idea what the major groupings in the OSR actually are.
The ‘scene’ in general seems to me quite anarchistic, independent, vaguely flinty, indifferent to the kind of things you need to do in order to build 'a community' in both good and bad ways and that, along with the general fragmentation brought on by the internet, intensified by the culture wars, means we live in a mosaic and don’t know much about the other pieces.
I was also wondering about just how many people can be said to be in this thing. My guess is no more than 10,000 or 20,000 people worldwide. And 20,000 is probably pushing it.
So far my awareness of the OSR is that a pretty good book will eventually sell about 2,000 copies. (EDIT, 3000 copies, and thank you Zak for correcting me.) So if the total number of readers is 10 to 20 thousand then that means 5 to 10 per cent are actually buying stuff, which is about what I would expect.
So I thought I would try to find out. This is my attempt to build a kind of map of where people are in the OSR, what they are reading and where they congregate;

PersonalitiesSo obviously, it’s a personality-driven movement. “Wizards in Towers” as I’ve called it before.
TenkarI know we have Eric Tenkar over on Tenkars Tavern who I think of as being a little more traditional/less hipsterish. The leftys in my feed think this guy is right-wing, I'm not sure that he does. Tenkar, if you want to define yourself let me know and I will put it in. He’s got his own community thing going on over there.

PunditThen over with the Pundit on the RPGSite we have his Trumpers and Free Speechers and anyone who doesn't mind hanging out with Trump voters. I would personally characterise this as right-wing but there may be a really wide variety of people on there.

Dyson LogosDyson Logos the map maker is very central to a wide variety of groups and hated by almost nobody. Significant less through force of personality than through skill and relentless production but due to his uniqueness, his focus on patreon over publishing (he does publish a bit) and the way his talent and production intersect with his personality, I have put him here rather than down below with the publishers.


ZakZak. Zak acts as a kind of fulcrum for this part of the community. I think the first time I ever heard of Scrap it was because Zak re-blogged some of her stuff. A lot of the people in my blogroll first found out about each other through Zak.
The wing of the OSR most likely to get mentioned in Vice Magazine (multiple times I think). The poncy hipster wing of the OSR.
Politics tends towards leftism with a high degree of individualism rather than SJ 'comity', I think is the gentlest way to describe it, with some degree of toleration for conservatism providing it is the British kind or that you are quiet about it.
And of course the key to membership is that you have to be able to tolerate, or actively like, Zak.
There are lots of people in my blogroll or who are persona friends who I think of as being pretty big bloggers but I am shoving us all in here under Zak as it seems to me that all of those circles interest much more than they are different.

KielWe would have to add Kiel to this, considering that he is the only vaguely OSR-related person I am familiar with on tumblr, that he has a reasonable following on there and that he is the closest anyone in the OSR gets to the 'tumblr aesthetic’. Bright, nintendoey, not physically or emotionally alienated in the same way as the 'Aesthetics of Ruin' people.
Probably sort-of centrist for tumblr which makes him like the more likeable 'Steven Universe' end of the Social Justice spectrum, rather than the Gawker end.


Gabe SoriaRuns a tumble called Sword & Backpack about which I knew nothing until right now. If anyone wants to give me a quick factual lowdown then let me know.

AlexAlex from the blog Tao of D&D is another of those guys who has pissed off half of the people they have ever met but he still has a thing going with his blog I think. Anyone who can think of an informative, non-insulting way to describe what he does, let me know in the comments. EDIT, from the comments "Tao Alex is just about the sheer love of detail. For grins in between completing 30 mile hexmaps of the entire planet Earth, and devising systems to procedurally fill each one of those hexes with even finer detail, he's working out an even crunchier extensions of segment-by-segment AD&D combat. "


The Old GuysGuys with a significant impact in forming the social and interest groupings that lead into the modern OSR but so far as I know, not currently deeply engaged with online social stuff at the moment, with them concentrating on other things.

Courtney Campbell - still runs 'Hack and Slash' which had a big impact on the culture. Is still posting but at a reduced volume. Courtney, if you want me to move you out of the 'Old Guys' then let me know.

James Maliszewski - ran Grognardia, a fundamental OSR blog, currently doing a Tekumel fanzine.

Jeff Rients - ran a central gaming blog, recently released Broodmother Sky Fortress through LotFP.

Justin Alexander - from the Alexandrian blog has a following I know nothing about. (Checks,.. holy shit his Patreon gets $108.00 per post.)

See Stuart Whites comment for a list of other important influences.


The BloggersThere is a huge, huge, huuuuge list of blogs by people who have influenced the hobby in some way or another. There are so many that I am debating with myself about even including any as it will just turn into a giant impenetrable list. Almost every individual on this list is in some way a 'blogger'.

ForumsThe RPG.Site - see 'Pundit' above.

Drangonsfoot - A forum of the true old Gygaxian Grognards. Had a big influence on the early OSR and still chugging along. Total membership is just over 10,000.

odd74 - I know very little about these guys, they seem similar to Dragonsfoot to me. Currently at just over 2000 members. (Described as 'chill, drama free, dull and specialised')

Knights-n-Knaves - Similar to the above, currently at just over 1000 total members.

rpg.net - almost all of the people that I personally know, don't use rpg.net or use it minimally. It's almost a defining element for my immediate social circle and even many of the Big Personalities above who hate each other can still agree that they hate rpg.net more. I know Kevin Crawford is still on there a bit.


Publishers
I’m going to classify Major Publishers as ‘can afford a print run’.
Lamentations Of The Flame PrincessWe would probably have to say that Zak was the dominant and most emblematic creator of LotFP except perhaps for Raggi himself, but a fair amount of people have done work here. I think one of Zaks earliest blog posts was him running Mandy through DFD and that lead up to I Hit It With My Axe. Vornheim is a central thing that links a lot of people in the ‘Zak Circle’ with a lot of people in the ‘LotFP Circle’, though they are not the same thing.
If you're reading this then you are probably familiar with the LotFP aesthetic. Dark. Horror-themed, with a really-specific and tightly-nested range of values. Plenty of time for the Zak-influenced hipsters but can go Gonzo as well.

Frog GodI know about these guys mainly from Swords and Wizardry and Rappan Athuk.
I don't really know what their culture is, what their aesthetic is, I think of them as being kinda Groggish? A little trad, perhaps bonded closely with the old Old-School forums. I think Matt Finch played or plays some part here but I have no idea if he has a strong following somewhere or what.


GoodmanThe only thing I hear about regularly from Goodman is the DCC line and specifically Harley Stroh's work. I'm assuming they have a reasonable fan base because they sell that giant fucking book but it doesn't come up that often in my feed.
I consider Goodman something of a 'Gonzo' publisher. A bit brighter and hairier than the other two. A bit more disco and chunky. They definitely have their own particular aesthetic, or at least, there is a kind of image or a kind of feel that comes into my mind when I think of ‘Goodman Games’ and it’s distinct from the others.


North Wind AdventuresChris Gonnerman created BFRPG and Iron Falcon. Got some Ennie nominations and is currently still producing stuff over on his site.

Lost PagesEither the smallest of the big publishers or one of the largest of the small publishers. I’m pretty sure Sine Nomine might sell more but Paolo does actually do print runs, which pushes him into the bigger pool. This should be in here at least for Wonder and Wickedness but Paolo has his own game and he brings out Into The Odd from Chris McDowell.   
Sine NomineIn terms of sales and influence Kevin Crawford is probably a Major Publisher, but so far as I know he doesn’t do print runs. He’s the main reason to occasionally tune into RPG.Net. He’s out there ploughing his own furrow with Stars Without Number, Scarlet Heroes and a bunch of other things.


Hydra Co-OpHydra is made up of these guys, they are most well known for the Hill Cantons books, including Fever Dreaming Marlinko and Slumbering Ursine Dunes. I would put their aesthetic somewhere between Goodman and the Ruinophiles around Zak with a reading group, I would guess, largely made up of people from both camps.

Rafael ChandlerRafael has produced a range of books through POD, including Narcosa, which was quite well known, and did Lusus Naturae with LotFP. I haven't heard much from him lately but he has a grown-up job so is probably doing that.

Johnstone MetzgerI remember this guy plugging along on his own from back with ‘Evil Wizards in a Cave’. I have a copy of his latest Dream thing from Lulu, which I will review at some point, even without reviewing it as a game, as an object, it looks like a professional publication. If Crawford is in then he has to be in.
Kabuki KaiserCreator in of Castle Gargantua and the Mad Monks of Kwantoom (I think is the spelling). A one-man publisher in the Metzger and Crawford mold.


Geography
So it looks like the major groupings are in;
TorontoQuite a lot of overlap here with the Storygames community? I certainly know quite a few OSR nerds from Toronto, a surprising number really. How the fuck do I know this many people in fucking Toronto?
U.S.See comments below but current opinion seems to be that there are no major concentrations in the U.S. but a more general spread.

CaliforniaMainly a cluster because of Zak. Also we have Kirin Robinson, Arnold K (I think) and whatever is going on with the ‘professional’ youtube stuff. Youtube culture is effectively (I think) LA culture since everyone seems to be from there or moving there.


Pittsburgh, PennsylvaniaFrom the comments; "There seems to be some sort of tiny blob in Pittsburgh, Pennsylvania, USA" . See below to see who is hanging out there.

Southern USThe south of the U.S. seems like the powerhouse of traditional OSR gaming. Often seems like there is a a bit of a cultural shift between people who seem like the more liberal members of a conservative community (Southern U.S.) and the more liberal members of a liberal community (Coastal U.S. and Toronto).
I get the vague impression that there is maybe a very large community of people in the Southern U.S. who interact very little, or not at all, with the internet and are therefore almost invisible from our point of view.

See Christopher Richardsons comment below for a deeper look into this.
U.K.A tiny handful of creators in the north and a spread of people throughout the south. Technically geographically we are probably closer together than any other group of OSR people. If we were American we would probably think of ourselves as neighbours, only a five hour drive away.
Australia/New ZealandAnother handful of important creators and bloggers. Jez Gordon plays a huge part in shaping the modern LotFP aesthetic. Scrap is there, Matthew Adams, Logan Knight when he was still blogging and a bunch of other bloggers.
Those are the major concentrations I think, with a wide variety of people spread out over the US and a bunch of people in Europe.