What becomes a Legend most? Bette Davis in a 1968 ad campaign for Blackgama min...

What becomes a Legend most? Bette Davis in a 1968 ad campaign for Blackgama minks. Photographed by Richard Avedon. Slogan by Norman Sunshine, co-author of @Double Life. You can read about the origins of this ad campaign in @Double Life (Magnus Books, October 18).


What becomes a Legend most?
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"What becomes a Legend most?" Bette Davis. Richard Avedon, 1968. Photolithographic halftone poster. 70.3 x 55.2 cm (27 11/16 x 21 3/4 in.): When the Great lakes Mink Association asked New York advertiser Jane Trahey to rehabilitate the fur industry after a sharp decline in the late 1950,s she concei...