Five days to book launch

Five days to book launch and I'm exhausted.  This is the first time I've worn all the hats:  author, editor, copy editor, book designer and typesetter.


Here's where the book launch preparations are now:


The website is almost functional.  If only we could have started soon, but we didn't have our brand until Monica had her brainstorm for The Men Wars.  This is just one of those "it had to be this way" chores.  The most important thing for me is that the links to buy the books be so blazingly clear that even the least tech-savvy user can find it. I also had to go on exclamation point control.  This is a real sticking point for me, maybe because I got my hand slapped early and often in my writing career over exclamation point usage.  Nowadays, I drive down the road and see one, two, three exclamation points in a row to tell me how special their widget is.  To me, the more exclamation points I see the more I wonder how mediocre the product is.  If it can't sell itself on its own merits, there must be something wrong.


The manuscript is as clean as I can make it in the time allotted.  I hate finding errors in books, especially my own.  I'd use a copy editor if I knew a really good one.  Thank heavens I've had a little experience with publishing.  Having done this eleven times before, I know what to look for, which means I'm checking questionable words, hyphenations and such in my friend Google.  Sigh.  I love Google.   As far as the look and feel of the Createspace book, I originally chose Bookman Old Style (a serif font).  I like a serif font in a book.  However, Amber tells me that serifs are too busy for old eyes.  Since I have old eyes, I relented and went with good old Verdana.


I now hate Word even more than I did when I started this project.  Why does it insist in putting in 10 spaces for an indent instead of 5?  I'm a Word Perfect girl, but the whole rest of the world wants everything in a stupid Word doc.  Manuscript formatting doesn't always transfer well, so I'm using Word.  Why does Word make it so hard to format a header or footer?  Why can't you manage them without creating new sections (if only I could figure out how to do that!)  or have every gol-darn page reformat because you made a change?


Note for future books:  do not ask supposedly-Word proficient husband for help.  Ed hates any version of Windows above XP.  He snatched my laptop away after I had a meltdown when Word once again refused to let me do what Word Perfect makes easy.  Then he sat there and stared at the screen for half an hour, trying to figure out the buttons on the tool bar.  I finally asked him how to create either a new section for the header and he looked atme with a completely blank expression.  I snatched back my laptop.  ARGH!  I don't have time for this!


An online "how to create a book for Createspace" blog suggested that I didn't want to learn Adobe inDesign, at which point I perked up.  I have that program.  Even better, Amber actually uses that program.  I bundled the manuscript up and sent it to her.


Then made a bunch of changes.   Of course.


By the way, when she sent me the draft pdf the indents were again set at 10 spaces instead of the 5 I want.  When did the world start using that standard?


I'm finally panicking over legal liabilities, such as someone suing us for libel or slander over being mentioned in the book, so I contacted a lawyer.  We're going to talk on Friday.  This is an issue I wouldn't have needed to address on my own if we'd sold the book to New York, but at least I thought of it.  I'm waiting with bated breath to hear what she says.  Thinking about it sent me back through the manuscript to take out anything that needed a trademark (the little circle with the R) .  No Kleenix, Little Doughboy, Q-tips allowed.


And I sent Amber another manuscript.


The final version (as of last night) is now fully formatted for both Kindle and eBooks.  All that I need now are the pictures Monica wants to include and hasn't yet gotten to me.  I'm still wondering how I'll preview the Nook and iBook version.   Hmm, maybe I can use the Nook and iPad we bought for contest prizes?


Which brings me to our contest.  Our big prizes are a Kindle, Nook and iPad.  The iPad will be given out after our Facebook likes reach 25,000.  What do you think?  Too high?  I hope not.  We're also giving out Monica calendars, signed copies of the book, Amazon/B&N/iStore gift cards and such.


Here's the big question: is the book good enough to warrant this much money being thrown at it?  I haven't heard back from our first reviewer, so I don't know.


Monica Sarli

Monica's the glamorous one

Remember, we've also hired a national PR agent to get Monica on radio.  We've also got PR packages being assembled to be sent out to anyone and everyone (to be determined sometime between now and August 15). The PR package creation resulted in a demand that I get a new photo taken.  Oh yuck.  Who cares about me, anyway?  It's all about Monica right now and that's just fine.

What a crap shoot!   Only five days to launch date and I have no clue if this is actually going to get finished on time.


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Published on August 10, 2011 02:20
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