How to Improve Book Sales Through Better Descriptions and Keyword Targeting

Over the weekend, I was proud to be a participant in the London Book Fair edition of Indie Author Fringe, sponsored by the Alliance of Independent Authors.

My free half-hour session was on Improving Your Book Descriptions and Audience Targeting. I answer such questions as: Is it better to have a long or short book description on Amazon? What should go in the first line of your description? How do you research appropriate categories and keywords?

I review principles and tools to help independent authors master the power of descriptions and reach their target market. If you don’t see the video below, click here to watch for free.