“Dadvertising”

Are you overwhelmed yet by all the “Dadvertising” that’s appearing in the sport space?

Although moms remain primary caregivers, today’s Next Gen Dads are playing a bigger role in the family. Dads are no longer absent from the parenting process, at least that’s the conclusion after watching all the father-friendly advertising wrapped around recent sport broadcasts.

New ads show dads as supportive partners in child-rearing.

If dads haven’t caught onto the importance of that role in realtime, we can only hope they’re embracing the ad messaging…and playing dress-up with their daughters after the basketball game.