A Taste of the Forbidden – Coca Cola’s ‘Pool Boy’

Mark Simpson on the sweet fetishism of Coca Cola’s ‘delightfully slutty soda ad’ How much Coca Cola ads have changed since the famous singalong, smiley, folksy, innocence of the famous 1971 commercial! How much the world has changed. If it were remade today you’d be forgiven for thinking that song would have to be retitled: ‘I’d Like to Teach the World to Perve (In Perfect Harmony)’. ‘Pool Boy’, the latest ad in Coca Cola’s current ‘Taste the Feeling’ campaign, has prompted a veritable geyser...